SEER founder to join PSL

Wil Reynolds, SEER Interactive founder, has joined the Philly Startup Leaders (PSL) board of directors, the volunteer organization announced on Wednesday.

PSL offers support and resources to technology startups and entrepreneurs. It includes more than 1,800  startup founders,  executives, investors and government officials.

SEER Interactive, which was started in 2002 in the Northern Liberties neighborhood of Philadelphia, specializes in driving traffic to certain sites from search engines and analyzing the effect of that traffic on companies' overall profit. 

Before starting the company, Reynolds worked in Internet marketing, where he created strategies of search engine optimization (SEO) for large companies including Disney, Mercedes Benz USA, and Barnes & Noble.

“Wil Reynolds is the perfect addition to the board,” Bob Moul, chairman of the PSL board and CEO of Artisan Mobile in Old City Philadelphia, said. “Having built SEER in Philadelphia with a major footprint in Northern Liberties, Wil has tremendous respect in the startup community and the type of positive energy that is contagious.”

Reynolds credits the city's university culture with being a helpful tool for luring college students into startup tech ventures.

"This is our distinct advantage," Reynolds said. "Other tech hubs struggle because they don’t have a built-in base of businesses coming out of dorm rooms like we do. We have a short window to make this city attractive to students, so more will want to start and grow their businesses here or join an existing business.”