East West Advisors helps Philadelphia Distilling enter Asian market

East West Advisors Group helped Philadelphia Distilling enter the Asia-Pacific market.
East West Advisors Group helped Philadelphia Distilling enter the Asia-Pacific market. | Courtesy of Philadelphia Distilling

East West Advisors Group said on Wednesday that Philadelphia Distilling has expanded its reach into the Chinese market, a move facilitated by East West Advisors.

East West Advisors works to connect small and mid-size businesses in the United States with companies in the Asia-Pacific region. Philadelphia Distilling's “Bluecoat American Dry Gin” now will be sold in the Shanghai market. The gin is one of Wine Enthusiast magazine's top 10 American spirits.

“We are very proud that we assisted in introducing this product to China,” Joel Flachs, East West Advisors Group managing partner, said. “Using our extensive contacts in China, we were able to connect the product to a distributor.”

Quality gin is growing in popularity in the Chinese market, East West Advisors said. Philadelphia Distilling is just one of several small and mid-sized businesses in Philadelphia that East West Advisors is helping with expansions into Asia-Pacific markets.

Flachs said the market in China runs differently than in the U.S., but the company's contacts allow it to understand the business and help companies like Philadelphia Distilling enter the market.

“Thanks to the help of East West Advisors Group, gin from Philadelphia will now be enjoyed in many Shanghai martinis,” Andrew Auwerda, Philadelphia Distilling’s president and co-founder, said. “Bluecoat American Dry Gin will stand proudly in some of the finest restaurants and bars in the fastest-growing economy in the world.”

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